Disruptive technology is revolutionizing the business model of the print industry -- from soup to nuts, from books to newspapers. Last week "On The Media" re-aired a show dedicated to one of their favorite topics – books. From their website: "From Oprah's Book Club to the Google Library Project, the way we buy, search, read and even discuss books is changing." Read the trancripts here.
The big problem in new media is not just building an audience, but enabling advertisers to capture eyeballs, an issue that even old media giants in network television must contend with. Therein lies the problem of which Alan Rosenberg spoke in my vidcast Brave New Media episode #007 in which he explains the problem of product integration as proposed by the AMPTP and what it means for actors.
Now instead of a healthy debate that I proposed in the Writers' Strike Chronicles as to what is the more powerful invention the Internet or the printing press, I'm now wondering what are some of more powerful invention for television: color? The remote control? (Hey kids! Let's mute commercials!) Or Tivo? (Forget it! Let's skip'em altogether!).
My two cents. YMMV.
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